a hundred and fifty Power Words to Add Some Oomph To Your Copy and Deliver Results
I can guarantee you that this article will be absolutely eye-opening .
It will provide actionable , research-backed insight that’s proved to take your marketing copy from mind-numbing to mind-blowing .
I know what you aren’t thinking — “Wow! The language you just used was absolutely electric! Now i’m totally engaged and psychologically invested! I need to read this post and learn more about whatever it’s actual discussing! Wow! ”
Well, the words I utilized there — the ones that perhaps you have totally spellbound and fascinated — are designed to trigger emotional responses and capture attention. They’re known as power phrases, and they’re strong resources for getting more out of your marketing duplicate.
Here, we’ll explore the idea of power words a bit more and see a list of 150 of the very most effective ones.
Power phrases are evocative — that’s the key to their appeal plus efficacy. They subconsciously urge readers to take action. Words such as “amazing”, “definitive”, and “jaw-dropping” give some extra oomph for your copywriting.
They’re over-the-top enough to play on strong emotions and trigger high-arousal emotions. Taken together, those factors may put a certain urgency at the rear of your copy — one that consumers have been known to react to.
It’s also worth noting that will power words’ utility expands beyond traditional marketing duplicate. These words can be used within sales or marketing email messages, to urge consumers to see blog posts, or to flesh away successful CTAs. In all individuals cases — among a number of others — power words and phrases have been known to prompt actions and increase conversion.
Strength words tend to play upon emotions related to fear, encouragement, anger, lust, greed, protection, and taboos. For the sake of our list, we’ve condensed those components into three categories that are immediately relevant to business — urgency words, affirmation words, and security words.
With out further ado, here’s our own list of the most effective business energy words.
Urgency Words
Emergency words are meant to create the particular impression of an immediate, pressing need behind an providing. They’re used to push concepts like scarcity and value — to lead customers to believe they only have so much time to capitalize on an great deal.
1 . Bargain
2 . Prior to
3. Large
4. Big-deal
5. Huge Time
6. Billion
7. Bonus
7. Cash
nine. Cheap
ten. Deadline
11. Dollar
12. Double
thirteen. Exclusive
14. Expiring
15. Extra
16. Fast
seventeen. Final
18. First
19. Frenzy
twenty. Giveaway
twenty one. Huge
twenty two. Hurry
23. Immediate
24. Instant
25. Jackpot
twenty six. Limited
27. Luxurious
28. Massive
twenty nine. More
30. New
31. Now
thirty-two. Premiere
thirty-three. Prize
thirty four. Profit
35. Quick
thirty six. Reduced
thirty seven. Rich
38. Running low
39. Running out
40. Save
41. Savings
42. Scarce
43. Special
44. Surge
45. Ultimate
46. Value
Affirmation Words
Affirmation terms can be used in two major contexts — highlighting an item or service’s high respect or boosting consumers’ self-perception. They can show that an providing goes above and beyond its competitors or lead prospects to believe that a product or service will improve how they’re perceived by the globe around them.
forty seven. Amazing
forty eight. A-Plus
forty-nine. Astonishing
50. Astounding
51. Awesome
fifty two. Beautiful
53. Blissful
fifty four. Breathtaking
fifty five. Brilliant
56. Celebrate
57. Celebrated
fifty eight. Colossal
59. Courage
sixty. Daring
61. Delight
sixty two. Effortless
63. Empower
64. Epic
sixty-five. Excellent
sixty six. Excited
67. Extraordinary
68. Eye-Opening
69. Fabulous
70. Fantastic
71. Fearless
seventy two. Fierce
73. Flawless
74. Glorious
seventy five. Greatest
seventy six. Grit
seventy seven. Happy
79. Heart
seventy nine. Hero
80. Hope
seventy eight. Incredible
82. Jaw-Dropping
83. Life-Changing
84. Lovable
eighty-five. Magic
86. Mind-blowing
87. Miraculous
88. Next-Level
fifth there’s 89. Perfect
90. Phenomenal
91. Remarkable
92. Sensational
93. Spectacular
94. Splendid
ninety five. Staggering
96. Striking
ninety-seven. Stunning
98. Terrific
99. Thrive
a hundred. Unbeatable
tips. Unbelievable
Security Words
These words are generally used to put consumers at ease. They will show that a product or service is well-tested, trusted, and safe. Safety words are designed to show, first and foremost, that several other customers reliably use the product or service under consideration.
102. Above and beyond
103. Accredited
104. Anonymous
105. Approved
106. Authentic
107. Automatic
108. Authoritative
109. Authority
110. Best
111. Best-selling
112. Better
113. Bonafide
114. Cancel at any time
115. Licensed
116. Defined
117. Reliable
118. Comprehensive
119. Supported
120. Guaranteed
121. Expert
122. Fail-proof
123. Certain
124. Authentic
125. Guaranteed
126. Guilt-free
127. Genuine
128. Genuine
129. Obvious
130. Patented
131. Expert
132. Protected
133. Tested
134. Repayment
135. Reliable
136. Research-Backed
137. Results
138. Risk-Free
139. Medical
140. Safe
141. Sensible
142. Uncomplicated
143. Examined
144. Comprehensive
145. Reliable
146. Absolute, wholehearted
147. Validated
148. Well-beyond
149. World Class
150. Free of worry
If you want your duplicate to have some extra gusto plus impact, consider referencing this particular list when writing this. Because now that you have an unequivocal , bonafide , authoritative understanding of power words, you can use them to elevate your copy to remarkable , jaw-dropping , amazing , astounding heights.
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