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Best Direct Mail Services

Want to jump straight to the answer? The best direct mail service is usually PsPrint.

Direct mail is still a viable marketing strategy. It’s easy to get rid of sight of this when you’re putting more emphasis on on-line advertisements, email, and other electronic marketing tactics.

But direct mail is an effective and affordable way to generate brand awareness, generate prospective customers, and engage with new customers. It is an excellent opportunity for both brand new and established businesses to achieve consumers who may not find their digital presence.

In order to have success within this space, you need to find a reliable direct mail service. Immediate mail services help you deliver promotional content to consumer and business mailboxes.

A basic direct mail organization will print, stamp, and deliver your flyers, post cards, or brochures. Some solutions take that one step additional by providing you with design templates and helping you develop a list of viable address.

Use this guide to find a very good direct mailing company for the business.

The 8 Best Direct Email Services of 2020

Even though so many people believe that direct mail is lifeless, there are still countless direct postal mail services on the market today. The high quantity of companies in this space shows that the industry is still lively and thriving.

After extensive research, I’ve narrowed down the best direct mail companies to 8 options:

  • PsPrint — Most choices for mailable products.
  • PrintingForLess. com — Best direct mail service designed for EDDM (every door direct mail).
  • Vistaprint — Best for all printing and promotional needs in addition to direct mail.
  • NextDayFlyers — Best direct postal mail service with next business day printing.
  • Gunderson Direct — Best full-service direct mail marketing agency.
  • PostcardMania — Best for high-volume postcard strategies.
  • Cactus Mailing — Best direct mail service for brochures.
  • SaasMQL — Greatest direct mail service regarding SaaS demand generation.

I’ll provide you with an in-depth review of the features, benefits, and use cases of each one beneath.

Best Immediate Mail Services Reviews

PsPrint (Most options for mailable products)

Visit PsPrint

  • Wide range of products
  • Quick turnaround
  • Create a mailing list
  • Manage everything on the web

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PsPrint offers a wide range of products readily available for direct mail. Unlike other services that just offer postcards or flyers, PsPrint will create and email:

  • Postcards
  • Brochures
  • Greeting cards
  • Invitations
  • Booklets
  • Catalogs
  • Newsletters

Their services include mailing list processing (CASS certification, inkjet addressing, and postal resorting), foil stamping, perish cutting, and even a image designer to work with you to give you exactly the look you want.

PsPrint offers a fast turnaround as well. In just two to five days right after it’ s done printing, your order can be sent out.

The entire process can be managed on the internet. Just select your product, upload your artwork, and attach your mailing list. PsPrint will even send you an extra images that weren’t mailed. The “overs” are free when they fit into one box.

For those of you who do not have a mailing list, PsPrint can help you create one in less than 15 minutes. Just answer some questions related to your target market based on age, income, zip program code, and other details.

PrintingForLess (Best for EDDM)

Go to PrintingForLess

  • Full-service mailing house
  • Custom free printing examples
  • Free layouts & resources
  • Used by brands like Zappos

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PrintingForLess. com is a well-known and reliable direct mail program. It’s a one-stop-shop meant for both printing and emailing needs for businesses.

As a full-service emailing house, PFL has e-mail lists and every door direct postal mail services.

It also offers a wide range of tools like free templates, direct postal mail tips, integration with marketing automation platforms, and web-to-print for employees to have quick access to sales and marketing collateral.

Before you start producing and mailing on scale, PFL will give you custom made free printing samples. You can choose from different paper forms, weights, coatings, binding options, effects, and other products to find out which one is the best for your business.

To ask for a sample, simply fill out an application online, email PFL, or call their customer support group.

Some standouts of the features, sizes, plus options available for direct postal mail via PFL include:

  • Standard emailing
  • EDDM
  • Variable data imprints
  • Custom shape and size mail
  • Customized window sizes and positioning
  • Custom envelop flap sizes and shapes
  • Tabbing and inserting
  • Custom ink, covering, and finishes
  • Standard, premium, and specialized paper

More than 200, 000 companies trust PFL for their needs. The service has been utilized by popular brands like Zappos, 99designs, Constant Contact, Uk Airways, and more.

What I like about PrintingForLess. com is that they make a promise that if your mailing and printing aren’ t promptly, they’ ll fully reimburse you for the cost sustained. That gets rid of a lot of the stress that can happen around huge marketing projects. Getting a estimate from them is a snap as well. You can either call their 1-800 number, email them, or use the form on the website.

Vistaprint (Best for all printing and promotional needs)

Visit Vistaprint

  • Postcard mailing company
  • Buy targeted mailing lists
  • Promotional items
  • Wide range of services

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There’ s a reason Vistaprint is one of the biggest printing solutions on the market: They do it all.

No matter your marketing needs, Vistaprint has you covered. Some popular categories include:

  • Promotional products
  • Labels and stickers
  • Bags and Clothing
  • Signage
  • Trade shows
  • Marketing materials
  • Business cards

Their blog post card mailing service can also be top notch. That means Vistaprint will create and mail these types of postcards for you. Simply design your card, send them your list of addresses, plus Vistaprint will handle the rest. Vistaprint has both regular and oversized postcards.

Don’t have a subscriber list? No problem. You can buy a focused list directly through this platform as well. These lists can be targeted to audiences by demographic data like earnings and hobbies, new home owners, or even B2B targeted industrial sectors.

I like using Vistaprint because they have a lot of other products and services. So if you would like to get your mailing service in the same provider as your some other promotional products and printing needs, you can get it all in one location.

NextDayFlyers (Best for next business day printing)

Check out NextDayFlyers

  • Broad variety of products
  • Rent mailing lists
  • Affordable rates
  • Fast delivery times

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NextDayFlyers is one of the most popular direct mail services on the market today. They offer a wide range of products at an affordable rate with quick delivery times.

With NextDayFlyers, your company may send:

  • Postcards
  • Pamphlets
  • Mail rack cards
  • Customized products

NextDayFlyers will store your own inventory, verify addresses, presort your products, and deliver your mail. You can also rent mailing lists for campaigns as well.

Use NextDayFlyers for EDDM (every doorway direct mail) postcards.

Navigating through this particular platform is easy. Simply select the size of your flyer, personalize the cardstock, add a shine or matte coating, and select your quantity. You can make artwork directly on their website or even upload your own file.

You’ll see the cost for your direct mail marketing campaign in real-time as you keep changes.

Since the name implies, NextDayFlyers does offer next business day printing transformation. Although you will pay a higher price for this premium company. But it’s a great option for time-sensitive offers and promotions.

Gunderson Immediate (Best full-service direct mail marketing agency)

Visit Gunderson Immediate

  • Full-service marketing and advertising agency
  • Free consultations
  • Completely managed campaigns
  • Customized services

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Gunderson Direct is a full-service direct marketing company.

For 16+ years, this organization has been driving leads for large brands like PayPal, ZipRecruiter, Postmates, AAA, Adobe, Wells Fargo, and Dish System. They even work with among the best business loan companies like Financing Club.

Professionals at Gunderson Direct have everything you need to know to get the most out of your direct mail advertisments. With their wide array of great personalization tools, you’ ll be able to create mail campaigns basically in conjunction with your marketing strategy.

Here’s how the procedure works.

You’ll start with a consultation with the Gunderson Direct team. Based on your needs, they’ll help you create a mailing list using their own database in addition to external resources. They also have creative design services to go along with advertising campaign management and KPI reporting.

Gunderson Direct will manage your entire immediate mail campaign from start to finish. They take a creative approach to direct mail and provide comprehensive reports and analytics for every campaign. These reports can show KPIs, benchmarks, plus detail new opportunities designed for improving performance and ROI.

All of Gunderson Direct’s services are personalized. Get in touch with their team to get a unique quote for your business.

PostcardMania (Best for high-volume postcard campaigns)

Check out PostcardMania

  • Direct, EDDM, & bulk sending
  • Postcard printing & design
  • 80+ different industries offered
  • Trusted by 90, 000+ businesses

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More than 90, 000 businesses trust PostcardMania for printing and sending. It’s a top option for high-volume postcard direct mail due to its low prices and bulk discounts.

PostcardMania provides the following services:

  • Postcard printing
  • Postcard design
  • Direct mailing
  • Bulk mailing
  • Mailing lists
  • Every door direct email (EDDM)

I like PostcardMania because the platform has an extensive resource associated with designs for businesses in nearly every category. Here’s an example of the roughly 80 different industries served by PostcardMania:

  • Attorneys
  • Car dealers
  • Dry cleaning
  • Landscaping
  • Massage therapy
  • Optometry
  • Roofing
  • Restaurants
  • Retail
  • Jewelry
  • Home design
  • Furniture

The list goes on and.

PostcardMania has a unique service called Everywhere Small Business. As the name implies, this is a multi-channel marketing hard work that includes direct mail. Along with mail, you’ll also benefit from mail tracking, targeted Facebook follow-up advertisements, Instagram advertisements, Google follow-ups, and call tracking.

PostcardMania targets the same people who are getting your promotions in the postal mail across digital advertising stations. It brings multiple advertisments together for lead generation plus brand awareness.

Pricing for high-volume standard-sized postcards starts at just $0. 05 per piece. A person likely won’t find a much better bulk rate in the industry.

Cactus Mailing (Best for brochures)

Visit Cactus Emailing

  • Direct mail and call tracking
  • Simple and straightforward
  • Targeted mailing lists
  • Trusted by more than 17, 000 businesses

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Cactus Emailing is a simple and straightforward immediate mail service that’s ideal for small businesses. Some of their top successes include a 700% return on investment for one business and $150, 000+ in new revenue for another.

Overall, Cactus Mailing has helped more than 17, 000 businesses increase sales, promote brand consciousness, and acquire new customers through direct mail.

Best services include:

  • Direct mail post cards
  • Direct email brochures
  • Focused mailing lists
  • Postal mail piece design
  • Call tracking

Similar to some of the various other services on our list, Cactus Mailing also offers “Smart Marketing. ” This program includes Google display ads and getting pages in addition to direct mail postcards.

Cactus Mailing has a helpful RETURN ON INVESTMENT calculator tool and an extensive design gallery.

Some of the top industries making use of Cactus Mailing include dental practitioners, restaurants, salons, spas, churches, real estate, retail, fitness, and much more.

Another reason to think about Cactus Mailing is because these are always running great special offers if you combine more than one assistance. Contact them today to get a quote on your direct sending needs.

SaasMQL (Best for SaaS demand generation)

Visit SaasMQL

  • Focused on SaaS businesses
  • Send packages for your prospects
  • Develop leads & opportunities
  • Stand out against the competitors

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SaasMQL is extremely unique compared to the other direct mail services on this list. I’ll start off immediately by saying this company is not for everyone. SaasMQL offers account-based demand generation for SaaS businesses.

If your organization falls into this particular category, SaasMQL will be a best choice to consider.

In most cases, direct mail isn’t associated with SaaS. But SaasMQL has revolutionized the way which you approach your lead generation strategy. They use direct mail to produce leads and opportunities along with mid-market and enterprise-level prospects.

Using a immediate mail campaign, one of their particular clients generated more than fifty qualified meetings in less than 8 weeks. This generated over $2 million.

How do they do it?

Instead of just sending a hazard or a postcard, SaasMQL sends packages to businesses. This particular stands out compared to the hundreds of email messages, calls, and junk mail these people get on a daily basis. Nobody will take a package and just throw it in the garbage.

In addition to direct email, SaasMQL will help you with other account-based marketing campaigns and analytics. They have everything you need for SaaS demand generation across several channels.

Choosing the Best Direct Mail Service For Your Business

As you can see from this list, each direct mail service is exclusive. Finding the best one for the business can be difficult if you don’t know what to look for.

This really is our methodology for narrowing your choices down. I’ll describe each factor in greater fine detail below.

Style Options

Household are crucial for direct email campaigns. You want the final item to look clean and beautiful in order to arrives in mailboxes.

Find a direct mail service that helps you make a high-quality design. Some solutions offer industry-specific templates. Other companies let you choose the quality, dimension, and finish of your products. Designs should be eye-catching plus informative as well.

Mailer Types

Certain direct mail providers are limited in what they will print and mail for you. Just because a company offers a product for custom printing, it doesn’t mean that it’s readily available for direct mail.

Common mailer types include:

  • Post cards
  • Flyers
  • Invitations
  • Greeting cards
  • Pamphlets
  • Newsletters
  • Catalogs
  • Booklets
  • Custom made products

For some of you, a postcard will be sufficient. In case you’re looking to send more in depth information about your organization, you might want to consider a brochure or catalog.

Although uncommon, companies like SaasMQL even send packages via direct email for certain business types.

Mailing Lists

Who are you sending your own direct mail campaigns in order to?

Not every business has a mailing list on hand. For those of you who don’t, you’ll want to find a direct mail program that will help you generate a targeted list. Sometimes this is free of charge and part of the service. Also you’ll need to pay extra to buy or rent a list.

Turnaround Time

Some direct postal mail campaigns are more time-sensitive than others.

In case customers and prospects are receiving a mailer after a promotion has expired or come to an end, it’s a huge waste of money. Once printing can be complete, mailing turnaround time ranges anywhere from next business day to ten business days.

You can usually pay extra to get your mailers out faster. But it is better to find a direct postal mail service that works quickly in no additional cost.

Price and Volume

In most cases, price and volume go hand-in-hand for direct mail strategies. The more you order, the particular less you pay per piece.

Make sure you use a direct mailing program that offers transparent pricing. Occasionally companies will draw you in with a low per piece cost, but don’t are the costs for print and postage until the end.

Sometimes you can get view the prices online. But plenty of direct mail companies offer custom quotes based on your needs.

Additional Solutions

It’s uncommon to see a company that only offers direct mail. Lots of the options on our list include additional services for other marketing campaigns and common business needs.

For some of you, it may be more cost-effective to package deal these offerings with 1 company. Even if you don’t require them today, it’s something to consider for your future programs.

Conclusion

With so many direct emailing services on the market today, these are the very best eight that I’d suggest:

  • PsPrint — Most options for mailable products.
  • PrintingForLess. com — Best direct mail service for EDDM (every door direct mail).
  • Vistaprint — Best for all printing plus promotional needs in addition to direct mail.
  • NextDayFlyers — Best direct mail assistance with next business day printing.
  • Gunderson Direct — Best full-service direct mail marketing agency.
  • PostcardMania — Best for high-volume postcard campaigns.
  • Cactus Mailing — Best direct mail service for brochures.
  • SaasMQL — Best direct mail service for SaaS demand generation.

There’s a service provider on here for every business across all industries. Through startups to B2B agencies selling software, direct email is for everyone.

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