How To Generate Leads From LinkedIn - Cold Messaging That Actually WORKS!
We can help entrepreneurs and soon to be entrepreneurs grow and scale their company using automation, delegation and elimination. And in this article, I'm going to show you exactly how you can generate inbound and outbound leads using your Linked-In and how you can craft perfect messaging so you're actually getting prospects to ask to get on the phone with you. Now, after setting up literally thousands of LinkedIn campaigns for both myself and my clients, I've noticed that there are a few things you can do in order to increase your response rate and increase amount of messages you're getting so you can make your Linked-In a cash cow instead of a dysfunctional duck.
Now, any time I talk about cold messaging on LinkedIn, I get so many people that immediately just shut off or exit out of the article or walk away. If I had a nickel for every single time somebody told me that cold messaging doesn't work well, I would probably not have to send any more code messages because I'd be so rich. The truth is, cold messaging does work. And honestly, it works really well or nobody would be doing it. Now, of course, just like anything else, there is a big difference between great cold messaging that works and cringy cold messaging and makes you want to hate cold messaging. But by the end of this article, you're going to know how to craft your perfect message.
Now, before I go any further, I want to address a question I know is going to hit the comments down below as soon as I post this "Ravi do I leverage automation in order to do my Linked-In generation?" And the answer is, well, it depends. Inside of Scaling With Systems we teach our clients to automate before they delegate. But there are definitely exceptions. Unfortunately, most of the software out there that's available to people is also available to Linked-In employees. That's right. Most of the software that is out on the Internet right now, Linked-In employees, I have a client of mine that works for Linked-In. And they told me that literally Linked-In employees sign up for these softwares where they do automated message sending.
They figure out how the algorithm is working. And they add that inside of their own algorithm inside of Linked In so they can catch people abusing the system. And what does that mean for you? Well, if you spend all of your time optimizing your profile, optimize your messaging and all this time invested inside of growing your LinkedIn profile and you use a software like that and something happens and LinkedIn catches you, well, they're going to bang you from the platform and you can't use it anymore. Inside, it's of Scaling With Systems we actually teach our clients to use a closed software. It's not open to the public, invite only software. So that way we help them stay under the radar.
And also, a lot of our clients use are fully trained virtual assistants in order to the message sending for them. OK, so with that cleared up, let's get right into it. In order and hyper targeted messages on linked in to your ideal client, you need to use something called sales navigator. Now, I can't explain the intricacies of sales navigator in one article, to be honest with you, but essentially there's really thousands of different ways you can use it a you can make it so that you're only hyper targeting active business owners that have years of experience in certain areas and we've leveraged it to use it really, really well inside of our company, our client's companies. So we're getting a lot of people that nobody's reaching out to. Maybe if you guys comment down below and there's enough interest in sales navigator and how we leverage it, that I will create a totally separate article where I can go a lot more in depth on how we're using sales navigator to make money.
Once you've gotten access to a list of your potential targets inside of sales navigator whether it's real estate agents or chiropractors or, you know, CEOs of Fortune 500 companies, whoever it is, the first thing you need to do is send a connection message. And to be honest with you, just like anything else. The more personalized you can make it, the higher the connection rate is going to be, the higher the chance of they're actually going to accept your connection request.
And the good part about it is we actually leverage the sales navigator search to make it seem like our messages are personalized. So one example of a great connection message can be something like, hey, first, I noticed you were a real estate agent with over 10 years of experience in the greater Atlanta area and I was wondering if you'd be open to connecting and chatting. So in that instance, there were actually actually let me know the person or at least checked out their profile when in reality we're just using what are known as boolean searches inside a sales navigator to stay very hyper targeted so that we're sending the same message to everybody.
Yet it seems a little more personalized. That's a good example of what you can use if you have an automation tool that what I was talking about we use with some of our clients. However, if you have maybe an employee or a virtual assistant, you can have them send a lot more personalized messages from a piece of information that they're pulling from the targeted clients or targeted leads public profile. Once they accept your connection message, then it's time to send your first outbound message. Also known as the original cold message. Now this is where ideologies differ. I am a direct response marketer and what that means is I want to send a message to somebody and get them to respond back almost immediately, letting me know whether they want to.
Work with me or not. I know, I know. And right now, most of you were in shock. Disbelief. Even gasp. How could someone send a cold message right off the bat and make an ask on the first message? Well, first off, the beautiful thing about Linked-In is it's a business platform. People are expecting to pitch and be pitched on that platform. And the second thing is, I don't really believe in asking them, you know, what the name of their dog is and what their favorite color is and what their horoscope sign is and hopes that eventually, they have responded back to me enough in this crazy chase, crazy world where everything's changing back and forth so frequently, people are forgetting stuff that they messaged me back enough that I actually send them an ask eventually ask them to do business with me.
So what do I say? Or a lot of my clients inside of Scaling With Systems say in order to get responses? Well, to be honest with you, is going to vary greatly based on what your company is, who you service, what ypour back end fulfillment or product looks like, but just to give you guys a quick little example for one of my advertising agency's Prospects Social, one of our target clientele are real estate brokers in North America. So our first message might look something like "Hey, first name. I appreciate the connection. I know you're busy, so I'll keep this short word generating whatever they want. Right. So we're generating hundreds of pre-qualified buyers in Atlanta every single month. And we're looking for a real estate agent to partner with in your area. And that's something you'd be interested in learning more about.
Respond back with your best email or best time this week or click the link below and schedule time with myself or whatever it is given an opportunity in order to speak with you." Short, sweet, literally to the point. I tell them I have something they want and we're looking to partner with somebody in their area to give it to them. This works incredibly well for myself and my clients. I literally see people inside of my program every single day doing called outreach just like that on both Linked-In and cold email and Facebook and Instagram.
And they're getting responses back every single day. And the final thing comes is obviously the follow up for us and what we teach inside Scaling With Systems is usually one or two different follow up touchpoints after somebody has originally received that message from you, that original call message and it's already being crazy long it's not anything crazy integrate. We usually say something along the lines of "Hey, first name. I just wanted to see if you saw this last message or hey, first, I just want to bring us to the top of your message inbox.
Or maybe hey, first name. I guess that lead generation or consulting or coaching or buying a home this year isn't on your top priority right now. Please reach back whenever you're ready." Of course. Simple, but effective. So there you have it. That's exactly how you can generate warm, inbound and outbound leads every single day using code messaging on LinkedIn. Now you know how to leverage Linked-In to get leads. But you know how to set up your entire company so that it's growing, scaling and generating cash without you. Feel free to check out my free online course "3 Steps To Scale" where we go a lot more in depth on different lead generation strategies where to find virtual assistants, how you can automate a lot of the work that you're doing and how to fully fire yourself from your company or your job.
Also, if you want to join an awesome community of other growth orientated entrepreneurs, click the link in the description below and you can join our Facebook group Scaling With Systems for Agencies, Entrepreneurs and Coaches and I do live Q and A's weekly. I drop other free trainings. We do giveaways. It's honestly a blast, you can click the link in the description and join that today. If you like this article, please give it a thumbs up.
Subscribe and share it with somebody else who may need to see it. And of course, if you have any questions on any of this or you want me to go more in-depth on sales navigator or anything else in particular dropdown in the comments below and I'll personally message everyone back.