How to Prevent Redirect Chains from Wrecking Your SEO
Have a website? After that you’ve likely heard about seo (SEO) — the process of producing your site easier to find, get, and rank for search engines like google.
The better your SEO, the higher your website ends up on optimization pages (SERPs) — consequently, the greater the chance of your site being noticed by prospective customers.
And with 68% of all website traffic coming from organic and compensated searches — rather than through social media shares and other advertising channels — the right SEO strategy is critical.
Many SEARCH ENGINE OPTIMIZATION techniques are straightforward: Do not keyword stuff. Keep your articles relevant. Improve your website’s user experience (UX) by slicing complexity and boosting acceleration. But other metrics furthermore matter.
Case in point? Redirect chains . These types of interconnected Internet issues cause problems for search engine bots, frustration for users, and potential problems for your website ranking.
But what exactly is a refocus chain? Why is it possibly problematic? And how do you discover and remove these unintended website course corrections? Here is what you need to know.
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301 diverts happen when the destination web page permanently links to a new URL and 302 diverts point to temporary pages while new content is created or websites are built. From a good SEO perspective, both are usually treated the same.
Consider a backlink from a reputable site leading to a page on your web site, which we’ll call URL A . If users click on the hyperlink and are taken directly to URL A, it’s considered to be just one 301 redirect. Perfect .
But what happens if the content on URL A needs a refresh? A person update the content with URL B, then set LINK A to redirect customers to the new page. This particular causes a redirect chain — your backlink leads to URL A which redirects in order to URL B. Add new web pages and the chain gets for a longer time, and longer…
Two Causes of Redirects
In most cases, redirect chains are unintentional, and they typically happen for one of 2 reasons:
1 . Content Updates
Since changing backlinks upon other sides isn’t easy — you’d need to get in contact with the site owner, ask them to amend the link, and hope they have got the time to do so — it’s often quicker to simply redirect the initial backlink to a brand new URL. As websites develop and content changes, however , the number of steps between the preliminary click and eventual location can increase dramatically.
2 . URL Specifics
Redirect chains also occur when businesses rapidly scale up their website and small issues with WEB LINK specifics turn into larger redirect problems. For instance, consider the LINK:
As it lacks the https at this point expected for secure site browsing, you update the URL to:
This creates a refocus, but there’s another issue — no trailing reduce after “products”. So what happens? You amend the WEB ADDRESS again:
The result? You’ve gone from one to three redirects along with only minor changes. Combined with new content generation plus applied to your site at scale, it’s easy to see how diverts can quickly get out of hand.
Merely type in your http:// or https:// URL to discover any 301 or 302 redirects for a specific page. This free tool is great if you’re only worried about specific Web addresses but isn’t ideal for looking at your entire site.
2 . Sitebulb
Sitebulb delivers a host of reports that evaluate how crawl-friendly your site is, where redirect issues exist, and how hyperlinks are distributed across your internet site. Sitebulb offers a 14-day free trial offer followed by a monthly membership model.
3. Screaming Frog
The SEO Spider through Screaming Frog lets you find broken links, audit link redirects, and discover duplicate content. SEO Spider comes in each free and paid versions — the biggest difference is that the free version will only crawl 500 URLs while the paid version offers unlimited refocus reports.
DeepCrawl bills itself as the “world’s best website crawler” and offers three plans: Light, Light Plus, and Enterprise. The Light plan is designed for one project and 10, 000 Web addresses per month, while Light Plus offers 40, 000 URLs, and Enterprise comes with unlimited redirect reconnaissance.
How to Eliminate a Redirect Chain
Once you’ve found redirect chains, removing them is straightforward — simply change the redirect hyperlink of the first destination page to the final URL instead of pointing it toward one more redirect.
In practice, this means transforming the redirect of URL A, in our example over, to URL C rather than URL B — subsequently, skipping the middle step plus ensuring your site doesn’t get rid of any link juice or even SEO ranking. If WEB ADDRESS B is still backlinked simply by other sites, you can depart its redirect to URL C intact. If it just exists as a bridge between the older URL A and the newer URL C, it’s worth removing redirects completely and deleting or archiving the page.
Remember — every 301 redirect after the initial jump costs your internet site approximately 15% of possible link juice. Fill your SERP cup by reducing redirects wherever possible.
How to Prevent Redirect Chains
To prevent redirect stores from building up over time, it’s worth regularly checking your internet site with redirect tools such as those mentioned above. It’s the good idea to keep a record of new URLs as they’re produced — either by using a contributed spreadsheet or by leveraging automated tools for this purpose — to help ensure that new Web addresses are connected to the first 301 redirect rather than those additional down the chain.
Breaking Poor (Chains)
Although it’s not probable to entirely avoid redirect stores from backlinks and other dofollow sources, SEO starts to endure the longer these chains become. Best bet? Use powerful redirect tools to find long-tail chains, break them into smaller pieces wherever possible, and develop URL management frameworks to lessen redirect risks.
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