The Pros and Cons of Weblog Comments [+ Does It Matter for SEO?]
As any blog owner will tell you, “Should I allow comments on my blog? ” is one of the first questions you’ll ask yourself as your content starts to develop.
There are plenty of benefits to enabling comments on your blog, including an opportunity to engage with your readers, grow a stronger community, and learn what your visitors think about each piece of content material you publish.
But additionally, there are plenty of drawbacks — there’s a reason many main marketing blogs including Search Engine Land, SEMrush, and Barrier don’t allow comments (and, for the record, at HubSpot we don’t either).
Should you be wondering whether comments seem sensible for your own blog, keep reading. We’ll explore the pros and cons of blog comments, plus whether they truly deliver enough SEO advantages to make all of them worthwhile.
Blog Comments plus SEO
At HubSpot, we now have run tests to determine whether blog comments actually lead to an increase in traffic or even conversions.
In fact , a friend of mine analyzed over 100, 000 blog posts plus came to the conclusion: “There is no correlation between the number of comments on the post and the number of sights that post got… There’s also no correlation between responses and the number of links that post got. ”
And, as HubSpot’s SEO Mind of Content Aja Frost told me: “Many blogs create thriving communities through their comment sections, such as Mug of Jo, Ask a Manager, the New York Moments, etc . ”
Frost adds, “Having a thriving community can be good for SEO, because it increases your direct traffic (which has a knock-on effect on organic), market understanding, etc . But only if your own commenters are truly engaged. ”
Frost states, “If you can build a powerful community, organic traffic may follow, but I would not turn on a comment area for SEO’s sake. inch
Additionally , it’s also important to note — while it may have been true a couple of years ago, it’s no longer genuine that backlinking to your website within another blog’s comment section will increase your website’s search engine ranking.
Ultimately, Google caught on to the black hat technique where people were stuffing weblog comments sections with unimportant links for the SEO advantage, and Google now provides much lower priority to user-generated comments on websites.
All of these is to say — departing a comment on another article linking back to your website is ultimately not worth the effort. There are plenty of more legitimate, effective opportunities to increase your SEO that I’d recommend instead.
Following, let’s dive into a few examples of businesses that do have blog comments allowed, and the potential benefits of including a comments section by yourself blog beyond SEO.
Blog Comment Examples
1 . Backlinko
Brian Dean’s blog, Backlinko, is a popular and trusted supply for SEO tips plus expert advice. Trusted simply by major brands including Disney, Amazon, and IBM, Backlinko provides actionable content on a selection of SEO-related topics.
Dean’s blog also enables comments — and his readers love to employ. Take a look at the comments section for just one of his recent articles, “Landing Pages: The Definitive Guide”:
It’s clear that Leader cares about the comments their readers leave — in fact , he typically responds to most of them. Best of all, the comments usually include actionable, tactical tips that readers can use to help their knowledge on the subject.
Inside a world where social proof matters, Dean has proven there is a responsible way to use blog comments to increase a blog’s value and usefulness.
2 . Cup of Jo
The popular women’s lifestyle web site — which covers topics ranging from food and style going and parenting — comes with an incredibly active community of readers, and I’ll be truthful … the comments section is almost as exciting to me since the blog’s content itself.
Get, for instance, the blog post upon parenting Screen Time Guidelines. The short piece is only four paragraphs long — and yet, there are over four hundred comments on the post from a range of perspectives:
Ultimately, Cup associated with Jo has facilitated a powerful, vibrant community of people eager to share their own opinions on the topic at-hand — so the comments section is a viable plus necessary component of the blog, and this case, adds worth to the site.
One of the most popular digital marketing and SEO blogs around, Moz has built a community of specialists eager to weigh in and offer industry insights to help electronic marketers and SEO strategists.
This strong sense associated with community is likely why Moz has chosen to keep responses enabled on their blog:
Wisely, the company also includes a CTA for commenters in order to refer to Moz’s community manners guidelines before posting a comment. While this won’t avoid all spam from during, it helps Moz outline the do’s and don’ts of the public forum for well-intentioned commenters.
There are other plenty of various other examples of publications with comments sections, including Neil Patel, Web Search Social, and even the New York Times.
Ultimately, however , the decision to enable responses on your blog largely depends upon your own business goals. Remarks can foster a stronger sense of community and enable readers to learn through each other.
However , even with the aid of spam filter services, you still run the risk of providing a room for people to post offensive or even defamatory content, off-topic remarks, or promotional content linking back to inappropriate or unimportant links.
If you feel the benefits outweigh these risks, you’ll want to hire a community manager or develop a process for thoughtfully removing content that doesn’t feel relevant to the conversation at-hand.
In case you allow comments on your blog?
It’s up to you whether the advantages outweigh the risks when it comes to allowing comments on your blog.
For several use cases and brands, comments are a necessary element of building a strong community and encouraging friendly discourse.
However, facilitating healthy discussions, removing spam, and answering each on-topic and off-topic queries posted by your readers could be more effort than it’s worth.
If that’s the case, perhaps you wish to explore using one of your social channels as an alternative option for motivating engagement from readers, since Buffer does:
Intended for HubSpot, we decided all of us wanted to steer those sorts of conversations to a more public forum, which is why, rather than enabling comments on our blog posts, we’re going post our blog posts on this social channels with queries to facilitate effective conversations with marketers across sectors.
Of course , that doesn’t mean that choice works for every brand. Brian Dean is a good example of that, as demonstrated above — the comments left on Dean’s blog posts are often just as helpful as the content itself, given that readers’ can share individual experiences and help additional readers’ grow their businesses through shared challenges plus successes.
If you’re unsure whether or not you should enable comments delete word, you can always include a comments area for a few months and then reassessing whether the comments are effective and engaging. If not, think about how you might get creative with facilitating engagement and expanding your blog audience through additional methods.
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