This Marketing Consultant Hit 5x Growth With Landing Web pages and an AI-Powered Sidekick
“You’ve got to do more along with less . ” If you’re running a small company or marketing agency, this is not some theoretical paradox or Goblin King riddle—this is usually actual advice you’ll hear on how to grow your revenue. The fastest way to scale up is to take on more customers and customers. But somehow you have to do that without taking on more expenses or sacrificing on the work you’re currently delivering.
Sounds impossible, correct?
Maybe not. Conversion Intelligence is certainly helping to level the playing field for small business owners and savvy marketers alike. You might not have the same resources since those bigger, enterprise companies you’re competing with—but you will do have access to AI and device learning tools that can help you deliver higher-converting campaigns with fewer resources .
This is something that Rugs Moy, digital marketing consultant and founder of Moy Consulting, knows from experience. For years, Mats has been helping roofing companies generate online leads and become authorities within their local markets. But as being a one-man show, he has needed to spend a lot of his period juggling multiple different clients and projects, while also being responsible for the marketing of his own business.
Around November 2019 though, everything transformed for Mats. (Dun, gloomy, dunnn. ) Since then, he’s seen his business grow five periods larger by making use of Unbounce landing pages and our AI-powered optimization tool, Smart Traffic. And this level of success is something Mats says he’s still arriving at terms with…
I haven’ t heard too many people speak about this feeling. Have you seen the particular meme of Elon Musk watching his spaceship release? Just to see your baby remove and become what you hoped it could become. That’ s the sensation that you get. Personally, it’s already been life-changing.
So how did Mats get it done? Keep reading to hear more about the lead gen method he used to grow his consultancy, and how he’s been able to maintain his operation lean plus high-converting with tools such as Unbounce.
Lots of Opportunities, But Limited Resources
When Mats very first started his marketing consulting business, he immediately saw the benefit of getting his clients to use landing pages. A typical roof replacement will usually run somewhere between $6, 1000 and $10, 000, that makes every PPC ad click incredibly valuable.
Traffic-wise, this is not an industry where you’ ll find thousands of hits a day. Roof clicks are very expensive, right? Your typical paid advertisements campaign from Google might be like 10 cents, thirty cents, or maybe a dollar for a click. But in roofer, some [in this industry] are paying like 60 bucks or more per click. So it’ s quite pricey.
By developing landing pages that targeted specific local keywords (e. g., “affordable roofing within Calgary”), Mats was able to help his clients earn more revenue from their ad spends and dominate their local markets. It was a super-effective strategy—he could test and enhance much faster on landing webpages and get higher conversion rates when compared with competitors who were still delivering traffic to their websites.
But there was a (metaphorical) ceiling that blocked how much Mats could grow this business. He or she simply couldn’t be almost everywhere at once, and hiring lots more people wasn’t an option for him at this stage.
What had been my resources like? Properly, I was by myself. A one-man show doing absolutely every thing. And I think I was juggling maybe like four or five clients each time doing all the work using getting pages. You gotta proceed really quickly when you’ re first starting out.
Mats knew that something had to change if he or she was ever going to broaden his business and grow his revenue. So , he started brainstorming some of the different ways can generate leads to attract more roofing clients—without giving your pet a ton of extra work on the medial side.
Past due last year, I set an objective for myself. ‘We’ re going to reach X quantity of customers. ’ And step-by-step, I set out to make it occur. And it was just bull at that stage, it had been just an idea. But then you begin working on it and over time you slowly start to find … Whoa, this is operating.
A Free lead generation Training Course Powered by Intelligent Traffic
To entice even more clients, Mats chose to turn his agency design on its head and begin teaching roofers how to marketplace for themselves. He figured that if they could use a computer mouse, they could build a landing page within Unbounce.
I needed a tool that would be easy not just for personally, but also for my clients to make use of. Because when it comes to roofers with computers… it just scares them. Like someone can barely copy and paste or turn on a computer, but here we are creating Unbounce landing pages!
And because Mats was a part of the Unbounce Partner Program, he could offer any roofers who also took his training program a 20% discount off their first three months using Unbounce. In exchange, he would earn 20% recurring income for every referral .
I released [the training program] in November, and that’ h been my sole focus. It shows them the best way to set everything up for their own marketing, and that includes using Unbounce landing pages.
It seemed like a super-smart technique for someone as active as Mats. Rather than get bogged down in the day-to-day management of each new client, he would be able to set them up with the skills, strategies, plus tools to be successful online (and then offer his providers to help them keep scaling). Like the old adage says, “Give a roofer a fish, and you feed all of them for a day. But provide a roofer a crash course in landing pages, and you give food to them for life. ”
To have the word out about their new training program, Mats chose to use a series of Facebook Ads that would specifically target roofers. He used long-form storytelling to get their attention, then routed them to a sign up landing page to sign up for more information.
But Mats wasn’t delivering roofers to any old landing page—he was sending them to a landing page powered simply by Unbounce Smart Traffic . This was key because Rugs was still juggling a lot of responsibilities in his role. He had to run the training course and manage his clients, therefore he didn’t want to be operating small-scale A/B tests on his lunch break, too.
What’s the Smart Traffic advantage? Using machine studying, Smart Traffic boosts your own conversion rates by automagically sending visitors to the landing page version that’ s most relevant. These split-second routing decisions tend to be more accurate than a human-powered test and eliminate most of the manual hassles—and long wait times—marketers associate with traditional testing. Learn more about how Smart Traffic works here.
Instead, Mats whipped up a bunch of different variations to test new headlines and imagery on the page. Then, he used the Unbounce machine learning algorithm to automatically route visitors to the edition they were most likely to convert on. No muss, simply no fuss.
I just keep it up to the AI to do its thing. If you’re really busy, or you don’ t have that optimization encounter, Smart Traffic will be your best friend. It’ s using machine learning to help you get those people better results.
Throwing out the Roof Off With 5x Growth in 6 Months
Six months later, Mats went from having 15 clients to over 80 . And while this type of breakneck growth might have been unsustainable with regard to him before, the lead gen training course has proven to be a reliable source of new prospects for his business. He is netting an 8% transformation rate on the registration squeeze page and seeing a conversion lift of over 35% with the help of Sensible Traffic . (In other words, he’ d receive less than a 6% conversion rate if he were running these variants in a conventional A/B test. )
It has given Mats the confidence to develop his team and cause four other marketers to assist with Moy Consulting. (Which means he is able to also finally put away his juggling gloves, because this is no longer a one-man show. )
Customers are happy with the program. You will find people raving about it. Therefore they’ re seeing prospective customers. It’ s unlike anything that’ s out there. And that’ s the best part, knowing that your success comes from the achievements of your clients. That’s amazing.
Speaking of client success, Mats is also using Smart Visitors on his clients’ roofing web pages too. In some cases, he’s had the opportunity to bring the cost-per-lead lower from $160 to as low as $40 , and get conversion rates as high as 19% (with an incredible 70% lift through Smart Traffic) . That is well above the 2. 6% median for the home improvement market, according to the 2020 Conversion Standard Report.
You can hear it in my voice… I’ m quite damn proud of some of the metrics that we’ ve had the opportunity to gather and get from these campaigns.
For marketers nevertheless on the fence about Wise Traffic, Mats says this individual gets it. These are nevertheless early days for machine understanding and some folks will need additional time to shift their mindsets and come around for this new way of optimizing and testing. But like a busy marketer with a great deal on his plate, Mats offers found a ton of value in the new AI sidekick. Wise Traffic is augmenting his natural marketing skills and running in the background to improve his campaigns with a quickness and accuracy humans can not match.
Smart traffic has provided me back so much time on a day-to-day basis, rather than having to constantly split test various landing pages. Especially since i have had so many other duties on my plate. AI is absolutely the way of the future.
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